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This book contains proven steps and strategies on how to properly use SEO to make your website visible online. Search Engine Optimization (SEO) is a marketing discipline geared towards improving visibility in non-paid search engine results. It embraces the creative and the technical aspects needed to achieve better rankings, attract traffic, and improve awareness in search engines.
There are different factors that affect the search rankings, from the content you post in the page to the way other websites add link to you. To put it simply, SEO is a set of strategies to make certain that your website is developed in a way that search engines can easily understand. However, SEO is not all about creating websites that are friendly for the search engines. It is also about making sure that the website is friendly for real people too.
This book is founded on the principle that websites should be friendly to robots and humans alike.
It is designed to give you the basics of all important aspects of SEO – from identifying the right keywords that drive traffic back to your website, to ensuring that your website is user friendly, to building links, and using the power of digital platforms to market the unique value of your website.
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Chapter 1 – How Search Engines Work
Chapter 2 – How People Use Search Engines
Chapter 3 – The Importance of Search Engine Marketing
Chapter 4 – The Basic of Search Engine Friendly Design and Development
Chapter 5 – All About Keywords
Chapter 6 – SEO and User Experience
Chapter 7 – Growing Popularity and Links
Chapter 8 – How to Measure and Monitor SEO Success
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